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ExmaRid Deep Cleansing Shampoo soothes and protects against dry, scaly, and itchy skin. ExmaRid Complete Skincare System Step 1. Exmarid Deep Cleansing Shampoo is particularly useful for dogs prone to dry, scaly, and itchy skin. Its triple action formula contains a natural anti-scurf alternative to coal tar that will leave your pet’s coat in beautiful condition. Regular use of this soothing formula will help maintain a healthy skin and coat, manageable and shining with health, whilst helping to prevent scurf and flaky skin. ExmaRid Complete Skincare System: Step 1. Cleanse & disinfect. Step 2. Help soothe, cool and moisturise to reduce scratching. Step 3. A protective skincare regime with daily supplementation. Performing all three steps helps to maintain healthy skin both internally and externally.